4 Digital Marketing Mistakes You Need To Avoid

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Digital marketing worldwide was worth close to $321 billion in 2022, according to one source.

It’s on pace to grow at a 13.1% compound annual growth rate between this year and 2028 to climb to $671.8 billion by the end of the forecast period. The expected growth is a function of the increasing population of people accessing and creating content via digital channels. 

But if you want to get the benefits of digital marketing, you need to go about things the right way. That means avoiding some common mistakes that can jeopardize your efforts.

Keep reading to see four digital marketing errors to avoid at all costs so you get the best results.

  • Ignoring or Under Utilizing Social Media

    • Digital marketing and social media are like a horse and carriage — you can’t have one without the other. Technically, you can. But your digital marketing campaigns won’t be nearly as effective as they can be if you’re not leveraging the power of social media. 

    There are around 4.9 billion people around the world using social media. So, if your digital marketing initiatives don’t include targeting people on social media, you’re underperforming. Social media allows you to post content, reach your target demographic, and engage with people. 

    Doing these things will help you grow brand awareness, increase sales, and achieve great results.

  • Focusing on Too Broad an Audience

    • Another digital marketing mistake you need to steer clear of is targeting too wide of an audience. One of the advantages of using social media for your digital marketing campaigns is that you can focus on your specific target demographic. So, avoid indiscriminately sending out your ads. The effectiveness of your digital marketing will be negatively impacted if you don’t focus on people who fit your ideal customer profile. Fortunately, social media makes it easy to do just that. 

    When you target your digital marketing campaigns, you’ll generate more interest and bring in higher-quality leads that lead to conversions.

    You must invest time into figuring out your target audience so that you know who they are. You can then focus on the social media platforms that your target customers flock to. Understanding your audience will also make it easier to figure out the best ways to reach them.

  • Ignoring Mobile Users

    • Did you know there were north of 282.5 million users in the U.S. Last year? You must keep this in mind when working on your digital marketing initiatives. Ensure your ads load as fast on a mobile device as on a computer. 

    You also need to ensure your ads display well on smaller screens so that nothing is lost to translation. Optimizing your site for mobile friendliness makes sense, considering that many of your customers will find you while using their mobile devices.

  • Failing to Use Keywords 

    • Good keywords are your friends. They’re also vital for your digital marketing. How else will your target demographic find you on the internet? Search engine optimization ensures that your site appears high up on search engine results pages when customers conduct searches. 

    When people go online to look for the types of products your company sells, they will likely focus on the first few entries resulting from their searches. SEO is a way to be among the top URLs they see. You won’t generate good page ranking results unless your SEO efforts are on point. 

    Working with a digital marketing agency like Mabbly, which specializes in SEO, is a good way to develop a strong SEO strategy and effective digital marketing campaigns. You’ll get to choose from a range of services to ensure your digital marketing and SEO are working for, rather than against, your company.

    Avoid the mistakes mentioned above at all costs. Digital marketing can deliver great results if you do it right. Hiring a digital marketing agency can help you maximize your marketing dollars and prevent missteps that can lay waste to your marketing initiatives.

    Digital Marketing Within The Healthcare Industry

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    Digital marketing, an evolving trend permeating across industries, represents a vital frontier for businesses striving to optimize their marketing endeavors. Despite its prevalence, many newcomers to the marketing arena still grapple with its essence.

    In essence, digital marketing encompasses all promotional activities conducted through online channels to engage audiences. Businesses leverage digital platforms, such as social media, email, search engines, and websites, to connect with both potential and existing customers.

    Digital Marketing in Healthcare: Past, Present, and Future

    Now that we have a grasp of digital marketing, let’s explore its relevance within the healthcare sphere.

    The Past: In the mid-1990s, the advent of the Internet marked a pivotal moment for healthcare marketing. Leading healthcare entities initiated rudimentary websites to establish a digital presence.

    The Present: Digital marketing has evolved into a cornerstone for nearly every facet of the healthcare sector. Present-day healthcare digital marketing spans a spectrum of online mediums, including content marketing, search engine marketing, social media marketing, and paid digital advertising. Notably, studies reveal that 41% of consumers cite social media content as influential in their healthcare decisions, underscoring the significance of these channels.

    The Future: Traditional marketing modes like print, broadcast, and billboard advertising are gradually losing ground to the burgeoning digital realm. Computers, tablets, and smartphones have become integral parts of daily life for most people. Patients increasingly expect to find healthcare information on digital platforms. To attract and retain these digital-savvy prospects, healthcare companies must redefine and bolster their marketing strategies. Consequently, digital marketing’s ascendancy is an industry-wide phenomenon.

    The recent years have borne witness to an exponential surge in digital marketing’s prominence, solidifying its role in nearly every industry. Over time, its indispensability within the healthcare realm will continue to grow.

    The Significance of Digital Marketing in Healthcare

    The rapid technological advancements of recent decades have paved the way for digital marketing’s proliferation within the healthcare sector. A notable shift has seen many businesses bid farewell to traditional marketing in favor of digital strategies.

    Statistics reflect this trend, with 80% of internet users reporting online searches related to medical procedures and health matters over a year. This underscores digital marketing’s potential to transform the healthcare industry, prompting a growing number of healthcare providers to embrace it as a promotional tool.

    Benefits of Digital Marketing in Healthcare

    Here are some key advantages associated with digital marketing in the healthcare industry:

    Strengthened Relationships: Digital marketing fosters enhanced communication between healthcare brands and patients, fostering stronger, long-lasting connections.

    Cost Efficiency: Compared to traditional mediums like television, newspapers, and billboards, digital marketing via platforms like social media, email, and search engines offers cost-effective solutions.

    Targeted Marketing: Digital marketing empowers healthcare businesses to pinpoint and engage their desired demographic more precisely than traditional methods.

    Enhanced Brand Metrics: Stronger brand awareness, reputation, and perception can be achieved through digital marketing, influencing customer loyalty and success.

    Optimized Customer Experience: Digital marketing streamlines patient access to healthcare information, enhancing their overall service experience.

    Personalized Approach: Healthcare’s personalized nature aligns well with digital marketing’s ability to cater to specific patient needs.

    Flexible Campaigns: Multiple digital marketing mediums enable adaptable, refined, and updated campaigns to improve marketing strategies continually.

    In a world where a growing number of individuals explore the digital marketplace, even businesses with prior investments in traditional media must consider incorporating digital marketing into their strategies for superior leads and profitability.

    Investing in Digital Marketing for Your Healthcare Business

    Successful marketing hinges on effective implementation, and digital marketing is no exception. Healthcare businesses have two primary options for digital marketing implementation: internal execution or collaboration with a digital marketing agency.

    Companies with the requisite resources and expertise can undertake digital marketing internally. Alternatively, those lacking these capabilities are advised to seek professional assistance from a specialized digital marketing agency. Such agencies bring valuable experience, industry knowledge, and expertise to the table.

    Digital Marketing Myths Within The Medical Industry

    Digital marketing for medical businesses is subject to various myths and misconceptions that can hinder effective strategies. Here are some common digital marketing myths for medical businesses:

    “We Don’t Need Digital Marketing in Healthcare”

    Some medical professionals including rhinoplasty practitioners believe that digital marketing is unnecessary for healthcare since patients will always seek their services. In reality, digital marketing is vital for building trust, engaging patients, and staying competitive.

    “HIPAA Regulations Prohibit Digital Marketing” 

    While healthcare providers must adhere to HIPAA regulations to protect patient privacy, it doesn’t mean you can’t engage in digital marketing. You can do so while ensuring patient confidentiality through proper protocols.

    “Social Media Is Irrelevant for Healthcare”

     Some think that social media platforms are not suitable for healthcare marketing. However, social media can be a powerful tool for sharing educational content, engaging with patients, and building a strong online presence.

    “Digital Marketing Is Expensive”

     While digital marketing can require an initial investment, it doesn’t have to be exorbitantly expensive. Cost-effective strategies, such as content marketing and social media, can yield significant results for medical businesses.

    “I Don’t Have Time for Digital Marketing”

    Many medical professionals are busy with patient care and may believe they don’t have time for digital marketing. However, outsourcing or dedicating even a small amount of time to digital efforts can be highly beneficial.

    “Negative Reviews Are Harmful, So Ignore Them”

     Negative online reviews can indeed be detrimental, but ignoring them is not the solution. Addressing negative feedback professionally and proactively can demonstrate your commitment to patient satisfaction.

    “SEO Is All About Keywords”

    While keywords are essential for SEO, focusing solely on them is a mistake. Modern SEO also considers user experience, mobile-friendliness, quality content, and local optimization.

    “PPC Advertising Doesn’t Work for Healthcare”

     Pay-per-click (PPC) advertising can be highly effective for healthcare, allowing you to target specific keywords and demographics. It’s a valuable tool for generating leads.

    “Email Marketing Is Spammy”

     Email marketing, when done correctly, is not spammy. It’s a way to provide valuable information to patients who have opted in to receive updates and can be a powerful tool for patient engagement.

    “Results Should Be Immediate”

     Some expect instant results from digital marketing efforts. In reality, it takes time to build an online presence, see improvements in search rankings, and nurture leads into patients.

    “We Should Be on Every Social Media Platform”

     It’s not necessary to have a presence on every social media platform. Focus on the platforms where your target audience is most active and where you can create engaging content.

    “Content Quantity Trumps Quality”

     Posting frequently is important, but quality should always take precedence. High-quality, informative content is more likely to engage patients and rank well in search results.

    “We Don’t Need a Mobile-Friendly Website”

    With the increasing use of mobile devices, having a mobile-friendly website is crucial. Patients often search for healthcare information and providers on their smartphones.

    “Once We Rank High on Google, We’re Done”

     Achieving a high ranking on Google is an ongoing effort. Search engine algorithms change, and competitors may improve their SEO. Consistent effort is needed to maintain and improve rankings.

    “Digital Marketing Is Only for Large Practices”

     Digital marketing strategies can be tailored to suit practices of all sizes, from solo practitioners to large healthcare organizations. Budget and resources can be adjusted accordingly.

    Understanding these digital marketing myths can help medical businesses develop more effective and realistic digital marketing strategies that align with their goals and resources.

    Preparing Your Dealership’s Digital Marketing Strategies For EVs And AI — Colin Carrasquillo | Nielsen CDJR

    To reach the right consumers with the right message, small business owners must stay up to date on the evolving digital marketing strategies and trends for their industry.

    On this episode of Inside Automotive, hosts Shyann Malone and Jim Fitzpatrick are joined by Colin Carrasquillo, digital marketing director for Nielsen Dodge Chrysler Jeep Ram. Carrasquillo is a self-described “experimarketer” who has dedicated his career to building relationships with consumers through unique, narrative-driven campaigns. Thanks to his experience in the automotive industry, he is especially qualified to discuss the advertising and consumer marketing trends driving success in today’s dealerships.

    Key Takeaways

    1. Consumers are increasingly interested in purchasing electric vehicles but remain hesitant due to high prices, limited ranges and inadequate infrastructure.

    2. EV-focused digital marketing strategies will need to educate their audiences on the technology and address their pain points.

    3. Dealers, manufacturers and consumers each have different priorities when it comes to electric vehicles; finding a middle ground between these competing perspectives will be key to getting ahead of the competition.

    4. Artificial intelligence presents both challenges and advantages for digital marketing specialists, unlocking highly efficient tools but creating a new need for research and guidelines.

    5. Dealers should not rely on manufacturers to curate or develop their digital marketing campaigns but rather create their own materials and strategies that are personalized for their local market.

    "Customers are way more aware of product offerings out there, and this has been an evolution over the last ten years." — Colin Carrasquillo



    Colin Velez

    Colin Velez is a staff writer/reporter for CBT News. After obtaining his bachelor’s in Communication from Kennesaw State University in 2018, he kicked off his writing career by developing marketing and public relations material for various industries, including travel and fashion. Throughout the next four years, he developed a love for working with journalists and other content creators, and his passion eventually led him to his current position. Today, Colin writes news content and coordinates stories with auto-industry insiders and entrepreneurs throughout the U.S.