Learn Digital Marketing Online

Flexible

With no set class meeting times, you can learn on your schedule and access online course materials 24/7.

Affordable

As part of our mission to make higher education more accessible, we’re committed to keeping our tuition rates low. In fact, we offer some of the lowest online tuition rates in the nation.

Prior coursework could also help you save time and money. SNHU’s transfer policy allows you to transfer up to 90 credits toward your bachelor's degree and 45 credits for an associate degree from your previous institutions—that means you could save up to 75% off the cost of tuition. You could also save time and money by getting college credit for previous work experience, or by taking advantage of military discounts and employer tuition assistance if available to you.

Respected

Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 160,000 graduates across the country. SNHU is accredited by the New England Commission of Higher Education (NECHE), a regional accreditor, which advocates for institutional improvement and public assurance of quality. 

Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education:

  • U.S. News & World Report named SNHU the 2021 Most Innovative University in the North and one of the nation's "Best Regional Universities"
  • Awarded the 21st Century Distance Learning Award for Excellence in Online Technology by The United States Distance Learning Association (USDLA)
  • A $1 million grant from Google.Org to explore soft skills assessments for high-need youth

    • Network

    At Southern New Hampshire University, you'll have access to a powerful network of more than 300,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate the field. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities.

    93.6% of online students would recommend SNHU (according to a 2022 survey with 17,000+ respondents). Discover why SNHU may be right for you.

    Digital Marketing Concentration

    Learn the latest digital marketing tools, strategies, and techniques. As part of the Rutgers Stackable Business Innovation Program (rSBI), the Digital Marketing Concentration is stackable with the following master's programs: MS in Digital Marketing, MBA.

    Concentration Description

    In today’s market, most firms must integrate traditional and digital channels and media to achieve marketing synergies. This concentration focuses on expanding traditional marketing theories and practices to the digital space by analyzing online consumer behavior and designing advertising and promotional strategies through digital and social media.

    Courses

    The concentration and courses are offered by the Marketing Department

    Sample Relevant Careers: Brand Manager, Digital Marketing Manager, Marketing Associate, Marketing Communications Manager, Marketing Manager, Media and Communications Director, Media Content Creator, Public Relations Manager, Social Media Manager, Product Manager

    Full-Time MBA Concentration In Marketing

    If you're looking to build a career in branding, advertising, product development, digital or international marketing, a Rutgers MBA concentration in Marketing gives you the solid foundation you need to get there and get ahead.

    Learn from diverse faculty who bring a variety of perspectives to your classroom experience—from scholarly, academic research and theory to real-time professional insights from professors entrenched in today's marketing world.

    Curriculum

    Our curriculum is innovative, immersive and adapts to the changing market. It builds on a foundation of marketing strategy, research and consumer behavior, while allowing you to extend your marketing knowledge in specialized courses like pharmaceutical or customer relationship marketing.

    Rutgers STEM MBA

    You can now choose to earn a STEM degree with any of our MBA concentrations. To qualify, you need to take a minimum of 30 credits of STEM-designated courses. The Core Curriculum provides 9 STEM credits. Full-Time students seeking the STEM certification should take Data Analysis & Decision Making as a Foundation course, at least 3 STEM-designated Concentration Courses, and additional STEM Foundation or Elective courses.

    (*) Indicates a STEM-designated course

    Access and Opportunity

    As a student, opportunities abound to put your classroom knowledge into action. Our students succeed in highly recognized case competitions and are active in student clubs like the Rutgers Association of Marketing and Strategy.

    All of these opportunities are meant to launch you into an exciting marketing career.

    Located in the New York Tri-State area near top marketing agencies means you have excellent job opportunities just outside your door. More than 25% of our graduating MBAs go on to careers in marketing.